Destination is a board game first published in 2004 by R.T.L Ltd. Players compete as taxi drivers to acquire play money by moving from destination to destination using dice.

Portsmouth entrepreneur Rachel Lowe invented the game while working as a taxi driver.[1] In September 2004 she appeared in the first series of Dragons' Den where her pitch for funding was rejected.[2]

The first edition, Destination London was Hamleys' best-selling game when it was launched in 2004, outselling Monopoly and continues to be a best seller.[1]

Fifteen versions of the game have been published. Including:

  • London
  • New York
  • Paris
  • Birmingham
  • Brighton & Hove
  • Cardiff
  • Dublin
  • Norwich
  • Portsmouth
  • Sheffield
  • South Africa
  • Southampton

A Harry Potter version of the game called Destination Hogwarts was delayed when funding from NatWest fell through, and the film Harry Potter and the Half Blood Prince was delayed by six months. [3]


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